Horizon Bank Generates Data-Driven Insights Using Aunalytics Daybreak for Financial Services
Horizon Bank, based in Michigan City, Indiana, uses Daybreak for Financial Services from Aunalytics to drive data-driven insights and positive outcomes for bank customers. With plans to extend the platform with AI and machine learning to drive new business, as well as additional data sources to support customers, the system takes Horizon Bank to the next level of services that make it a preferred financial partner with compelling advantages over the bigger ones. , competitive establishments.
Aunalytics is a data platform company providing information as a service to businesses.
Founded in 1873, Horizon Bank seeks to provide its customers with technology designed to facilitate interaction. It offers online conveniences that support innovative solutions for personal, commercial and mortgage banking needs, as well as wealth management and investment services.
A community banking organization with 74 locations, Horizon wanted to solve a customer relationship management (CRM) problem that had plagued it for years. The bank’s CRM systems fell short of the organization’s goals due to a data infrastructure that was not conducive to strong customer relationship management.
CRM systems lacked the data integration capabilities necessary for the business to utilize the full breadth and depth of its information assets held across a wide range of databases, data warehouses, and databases. other repositories. This restricted sales, marketing, and service, which would improve the quality of customer experience and support the organization’s revenue goals. As a result, Horizon made the strategic decision to develop a custom in-house CRM solution and selected Aunalytics Daybreak for Financial Services for seamless data integration and analysis that would facilitate its business intelligence goals.
“What we needed to succeed was an analytics platform that could unify us and help us get the most out of our information assets. The expectation of the platform would be to deliver clean insights from all available sources, not only for our CRM solution, but also for marketing and financial operations,” said Madelaine Spoljoric, vice- President of Business Intelligence for Horizon Bank. “With that in mind, we selected the Daybreak for Financial Services platform, which made integrating information sources quick and easy while delivering powerful analytics and actionable insights.”
Aunalytics data experts took a three-pronged approach to solving Horizon Bank’s business challenges using the Daybreak for Financial Services analytics database platform. The first step was to get the right data by converging disparate repositories and organizing the information to be ingested into the appropriate application area. Horizon Bank would leverage Daybreak’s robust native cloud platform to convert data into answers in support of a wide range of business intelligence applications.
Daybreak enables Horizon executives to view system-wide data from all business units, cleanse and verify records to provide rich data for accurate decision making. Aggregated data provides a 360-degree view of customer insights, including behavioral data, from which the platform’s proprietary artificial intelligence technology and deep learning models developed by Aunalytics data scientists glean customer intelligence insights.
Aunalytics data centers house customer data in a secure cloud and enterprise computing environment based on a highly redundant and scalable platform. This allows customers to scale with their business needs with hosted servers, applications and data.
To kick off the company’s digital transformation strategy, Horizon Bank migrated 100,000 customers from an acquisition to the Daybreak for Financial Services analytics database platform overnight. This resulted in a successful post-merger transition. The introduction of automation and the simplification of IT infrastructure by bringing systems together has greatly streamlined the company’s IT environment. Automated dashboards now generate daily reports using multiple sources, replacing spreadsheets that required reviewing data across hundreds of tabs.
This advancement enables deeper insights as the bank can now become very granular and take action based on clear and precise data, which was not possible before.
“In support of this deployment of Daybreak, the excellent strategic leadership of Horizon Bank’s business intelligence team has made the platform much more efficient, enabling more data-driven decision making. accurate,” said Ryan Wilson, Vice President of Client Relations for Analytics. “We appreciate this journey and look forward to continuing to work with Horizon on these initiatives.
For more information about Aunalytics, visit www.aunalytics.com.